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Showing posts with label Samuji. Show all posts
Showing posts with label Samuji. Show all posts

Saturday, 5 October 2013

Dansk Dreaming

Actually, anything Scandinavian.

My niece Sarah just returned from a holiday in Europe. Much time was spent in Denmark where her partner Peer lives (in Copenhagen). Last weekend, Sarah gave me a guided tour of her purchases and I was really impressed. Now, Sarah is in her twenties and I am 42 but the cuts of many of the pieces she bought (I think) would cross the generations. Sarah has excellent taste so all of her choices are age-appropriate, chic and very modern.

If you are new to Scandinavian designers, I suggest you educate yourself. Many stores will only post within the EU but New Zealand Post's YouShop service can forward parcels sent to the UK on to New Zealand. Here's a quick introduction to some of the best Scandi high street labels:

Soft feminine silhouettes with a modern edge.




A little bit rock and roll.

Blaise jeans

Baily boots

Mi Stretch dress

What all the cool girls wear.

Pistol Short Black Contrast


Cleo Wool Grey Melange


Sydney Twill Crepe Petrol Blue


Interesting plays on shape and form. Selected pieces available at TK Store in Auckland.





Quirky cool.

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Tuesday, 11 June 2013

Brand Watch: Samuji

Cool Finnish label Samuji's latest campaign shows a plus-sized model. Sizes vary but some styles go up to a Scandinavian 42 (about a NZ size 16). Nice to see prints in larger sizes that are actually cool. Check out the web store here. My favourites: