My niece Sarah just returned from a holiday in Europe. Much time was spent in Denmark where her partner Peer lives (in Copenhagen). Last weekend, Sarah gave me a guided tour of her purchases and I was really impressed. Now, Sarah is in her twenties and I am 42 but the cuts of many of the pieces she bought (I think) would cross the generations. Sarah has excellent taste so all of her choices are age-appropriate, chic and very modern.
If you are new to Scandinavian designers, I suggest you educate yourself. Many stores will only post within the EU but New Zealand Post's YouShop service can forward parcels sent to the UK on to New Zealand. Here's a quick introduction to some of the best Scandi high street labels:
Soft feminine silhouettes with a modern edge.
A little bit rock and roll.
What all the cool girls wear.
Interesting plays on shape and form. Selected pieces available at TK Store in Auckland.